Anne Feher: Web Works SEO & Copywriter
Thanks, searchengineland.com, for letting us know. Our SEO copywriting team hears a lot of concerns and receives a lot of input from novice SEOs. First off, people usually want to jam-pack it with as many keywords as possible, no matter the length. Second, they think if it doesn't have every keyword that could ever be related to their site, that their SEO is shot.
A few weeks ago, news spread that Yahoo had finally chosen to get rid of the keywords tag. Many folks in the community breathed a sigh of relief, since it caused so much confusion and isn't even used by Bing and Google.
But, as Danny Sullivan of searchengineland.com let everyone know, Yahoo DOES still use the keywords meta tag to rank sites. However, they use a new algorithm for it that makes it the LEAST IMPORTANT piece of information used to determine rank. We encourage you to read the post script of Danny Sullivan's post, which is a direct response from Yahoo, to learn exactly how they use it.
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