Adopt Orphaned URLs (a.k.a. Dead Links)

From Senior Web Works Copywriter & SEO Specialist, Anne Feher After recently redesigning and writing a website for a mid-sized information technology firm, I Googled their business name. The new site had been up for a couple months, but the only organic results showing up were, to my horror, orphaned links. Sure, they were in the number one and two spots of results, but that means nothing when they pull up a 404 error. Luckily, I found an article with an appropriate and logical solution: Linking Mistakes To Avoid (Part 2): Removing Orphaned URLs There's not an easy way of telling Google that those links are no longer a good result for any search. Eventually, one hopes, Google will notice their irrelevance and stop indexing them. But instead of just letting the orphaned URLs turn to web-dust, Eric Ward's advice is to take those little suckers back. As all SEOers know, any indexed URL is a beautiful thing. So make use of them! In the long run, they can only do your website some good.