September 3, 2009

Getting the Most Out of Your Site

Why Google & Yahoo Reviews Pay Off

From Web Works Copywriter & SEO Specialist, K. McMahon

Once your site has been properly optimized by an SEO professional, there are several measures you can take to ensure your site is maximizing its web presence. Foremost, you need to create company reviews on your Google Maps and Yahoo! Local listings. Providing such reviews will increase your website's credibility in the eyes of the Search Engines as well as potential clients. An important thing to remember is you must write your reviews from computers other than your own and under different accounts. The Search Engines will immediately become suspicious of reviews coming from repeat reviewers. Thus, request reviews from happy clients, or simply make sure you use different computers and write under different accounts.

You want your reviews to be genuine. This is why it's best to have satisfied clients do the reviewing. However, strategically placing a couple relevant keywords can further the success of your ranking. For example, instead of saying, "Anne's store is my favorite! I'm so happy they're in my neighborhood!" try "Anne's Wine Shop carries the best red wine! I love that there's such a wonderful wine store in downtown Elgin!"

To get started, simply type the name of your company and your location into your preferred Search Engine. When you see your listing to the right of the map, give it a click. You will see the "write a review" option at this point. Go for it.

See what other SEO tips Web Works provides its customers by clicking here.

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